Words have the power to change the world.

Just tell it like it is

Marketing Sherpa polled 1,745 B2B marketers regarding “the most successful tactics for developing effective value propositions that resonate and convert.”

No big surprise – a clear expression of the value of a product or service is the big winner. Click the image to read the full research article.

Marketing Research Chart: "Clarity" rated top tactic in developing effective value propositions

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