Words have the power to change the world.

Marketing Audit or Communications Audit? | Nonprofit Marketing Guide.

Excellent distinctions are made in this article about the difference between a marketing audit (which is all about targeting, strategy, and channels) and a communications audit (which is all about messaging and tactics).

This article is a useful reference for any company, whether for-profit or non-profit.

via Marketing Audit or Communications Audit? | Nonprofit Marketing Guide.

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