Words have the power to change the world.

4 ways to fast and effective content marketing – iMediaConnection.com. – An article by Stacy Thompson .

Nothing really new in here, but I like the practical steps and they may help people who are new to content marketing or just plain disorganized or overwhelmed from wearing too many hats at work.

I particularly like the author’s advice on page 2: Edit mercilessly (but save a “cut from” file). Cannot tell you how much goodness I have edited out of articles, only to find I could use them elsewhere in the same piece, or create an extended version.

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