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Bio

Cynthia Edwards
Business Writer & Author

  • Writes vividly for all channels
  • Applies strategic thinking and planning to business/marketing communications
  • 30 years in creative roles with focus on advertising and marketing communications
  • Entrepreneurial self-starter
  • Experienced in dozens of verticals, both B2B and B2C
  • Recipient of numerous creative and writing awards
  • Always delivers outstanding work on time and in full compliance with the brief
  • Published author.

Today

Since 2008 I have been a Senior Copywriter at Razorfish, the world’s hottest digital agency and part of the Publicis Groupe. In this role I provide copywriting and content strategy for the global email and CRM practice. This involves advising Fortune 500 clients on content for a full range of digital communications, including targeted promotional emails, triggered communications, CRM streams, lifecycle messaging, e-newsletters, websites, and social media.

My award-winning way with words has helped enhance sales and marketing results for leading brands such as Microsoft, Kellogg’s Special K, Tempur-Pedic, Carnival Cruise Lines, Kraft Foods, Intel, H&R Block, Burt’s Bees, H-E-B, State Farm, LasikPlus, T. Rowe Price, ADT, and many others.

Earlier career

Prior to specializing in digital communications at Razorfish, I had an international career in traditional advertising with J. Walter Thompson, Cape Town; The Creative Business, London; and Ogilvy & Mather, Houston.

I have also worked extensively in marketing communications for Nortel, Targetbase and ePartners.

For several years I freelanced full-time under the banner of Creative Word, serving top clients primarily in the software, technology, telecom, and energy industries.

A few of my accomplishments

  • I published my first book, a collection of inspirational essays, in Spring 2012. Learn more.
  • I have won numerous creative awards for my advertising, marketing communications and editorial writing.
  • I have contributed two dozen  articles to Media Post’s Email Insider blog. Read my articles.
  • In 2011 I taught two courses for Marketing Profs University in email and marketing writing.
  • I hold a BA in Languages from the University of Cape Town, where I transferred as a foreign exchange student from Mount Holyoke College in Massachusetts.
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