Too many marketers are missing out on social as a means to grow email lists through invitations to sign up for exclusive privileges and competitions.
The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. A highly informative Knol on content strategy defines it as follows: “Content strategy is an emerging field of practice encompassing every aspect […]
A great email follow-up can help retailer and B2B brands close more business. See how 4 highly successful companies have mastered the art of the email.
Using symbols in subject lines can be very effective. Check rendering on all platforms to ensure your readers get a consistent experience. And do not overuse them. As with any marketing ploy, too much repetition robs you of the attention garnered from uniqueness.
Love the Storytelling apps.