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Archive for the ‘Writing & Marketing’ Category

EuroMail: Forget Likes And Shares — Use Social To Grow Email Lists

Too many marketers are missing out on social as a means to grow email lists through invitations to sign up for exclusive privileges and competitions.

Source: EuroMail: Forget Likes And Shares — Use Social To Grow Email Lists

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Content Strategy Within The Design Process – Ceros Blog

The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. A highly informative Knol on content strategy defines it as follows: “Content strategy is an emerging field of practice encompassing every aspect […]

Source: Content Strategy Within The Design Process – Ceros Blog

The Lost Art of the Email Follow-Up – Ceros Blog

A great email follow-up can help retailer and B2B brands close more business. See how 4 highly successful companies have mastered the art of the email.

Source: The Lost Art of the Email Follow-Up – Ceros Blog

The Rise of Subject Line Designers?

The Rise of Subject Line Designers? – Salesforce Blog.

Using symbols in subject lines can be very effective. Check rendering on all platforms to ensure your readers get a consistent experience. And do not overuse them. As with any marketing ploy, too much repetition robs you of the attention garnered from uniqueness.

via The Rise of Subject Line Designers? – Salesforce Blog.

The greying of social media?

http://www.adweek.com/news/advertising-branding/new-social-stratosphere-who-using-facebook-twitter-pinterest-tumblr-and-instagram-2015-and-beyond-1622

 

Top Web Design Trends Your Business Should Implement for 2015 | OPEN Forum

Top Web Design Trends Your Business Should Implement for 2015 | OPEN Forum.

 

Love the Storytelling apps.

The ultimate mobile email statistics overview

The ultimate mobile email statistics overview.

 

Kudos to Jordie van Rijn for compiling all these statistics on mobile email! A terrific resource.

The ultimate mobile email statistics overview

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