Too many marketers are missing out on social as a means to grow email lists through invitations to sign up for exclusive privileges and competitions.
Archive for the ‘Writing & Marketing’ Category
The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. A highly informative Knol on content strategy defines it as follows: “Content strategy is an emerging field of practice encompassing every aspect […]
Using symbols in subject lines can be very effective. Check rendering on all platforms to ensure your readers get a consistent experience. And do not overuse them. As with any marketing ploy, too much repetition robs you of the attention garnered from uniqueness.