“Clothes make the man. Naked people have little or no influence on society.” – And other great advice from Samuel Clemens, the man who was smart enough to brand himself as Mark Twain.
via Brand Management – Mark Twain’s 10-Sentence Course on Branding and Marketing : MarketingProfs Article.
Marketing Audit or Communications Audit? | Nonprofit Marketing Guide.
Excellent distinctions are made in this article about the difference between a marketing audit (which is all about targeting, strategy, and channels) and a communications audit (which is all about messaging and tactics).
This article is a useful reference for any company, whether for-profit or non-profit.
via Marketing Audit or Communications Audit? | Nonprofit Marketing Guide.