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Posts tagged ‘Communications’

Brand Management – Mark Twain’s 10-Sentence Course on Branding and Marketing : MarketingProfs Article

“Clothes make the man. Naked people have little or no influence on society.” – And other great advice from Samuel Clemens, the man who was smart enough to brand himself as Mark Twain.

via Brand Management – Mark Twain’s 10-Sentence Course on Branding and Marketing : MarketingProfs Article.

Brand Management - Mark Twain's 10-Sentence Course on Branding and Marketing : MarketingProfs Article

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Marketing Audit or Communications Audit? | Nonprofit Marketing Guide

Marketing Audit or Communications Audit? | Nonprofit Marketing Guide.

Excellent distinctions are made in this article about the difference between a marketing audit (which is all about targeting, strategy, and channels) and a communications audit (which is all about messaging and tactics).

This article is a useful reference for any company, whether for-profit or non-profit.

via Marketing Audit or Communications Audit? | Nonprofit Marketing Guide.

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