Words have the power to change the world.

Posts tagged ‘Facebook’

For better results, show a cat

My cat, Precious.

How funny is this story?

When Red Square Agency decided to run ads on Facebook, they tested a few concepts. Some were well-crafted and traditional. Others weren’t. One ad featured a photo of an employee’s cat with this ridiculous headline: “This ad features a cat.”

The result? The cat outperformed the other ads by 39%.

What might this mean for your advertising approach? Are you giving your customers what they really, really want?

Read the source story here.

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