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Posts tagged ‘Quoted’

B2B email marketing must be ‘engaging’

I was quoted in this article.

Senior copywriter with Razorfish Cynthia Edwards told Media Post that people have to really be on the ball and make sure that every word counts when opt-in email marketing is sent.

“Address the reader directly, using “you” whenever possible. A good tip is to speak the words as you write them. Any false notes will ring out,” the expert continued.

 

B2B email marketing must be ‘engaging’ – Marketing News – Thomson Local – Direct Marketing.

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