Using symbols in subject lines can be very effective. Check rendering on all platforms to ensure your readers get a consistent experience. And do not overuse them. As with any marketing ploy, too much repetition robs you of the attention garnered from uniqueness.
Posts tagged ‘Writing’
Brand Management – Mark Twain’s 10-Sentence Course on Branding and Marketing : MarketingProfs Article
“Clothes make the man. Naked people have little or no influence on society.” – And other great advice from Samuel Clemens, the man who was smart enough to brand himself as Mark Twain.
Nothing really new in here, but I like the practical steps and they may help people who are new to content marketing or just plain disorganized or overwhelmed from wearing too many hats at work.
I particularly like the author’s advice on page 2: Edit mercilessly (but save a “cut from” file). Cannot tell you how much goodness I have edited out of articles, only to find I could use them elsewhere in the same piece, or create an extended version.
I’m bookmarking this for future reference! I particularly like the Pomodoro technique, just because it’s quirky and based on a kitchen timer shaped like a tomato.
Great article. Writers take note – the people you work with may use jargon, but you should not! Here’s a sample from the Forbes article:
Like most educated people, Michael Travis, an executive search consultant, knows how to conjugate a verb. That’s why he cringes when his colleagues use the word “learning” as a noun. As in: “I had a critical learning from that project,” or “We documented the team’s learnings.” Whatever happened to simply saying: “I learned a lesson from that project?” Says Travis: “Aspiring managers would do well to remember that if you can’t express your idea without buzzwords, there may not be an idea there at all.”
I was quoted in this article.
Senior copywriter with Razorfish Cynthia Edwards told Media Post that people have to really be on the ball and make sure that every word counts when opt-in email marketing is sent.
“Address the reader directly, using “you” whenever possible. A good tip is to speak the words as you write them. Any false notes will ring out,” the expert continued.